The game of musical chairs in the media is back. This time round the big Boys at MediaMax and Royal Media are on the receiving end as talent literally walks out the door for a new station set to be officially unveiled soon.
The kikuyu market has always been a lucrative one from the get go with the larger Mt. Kenya region always getting roped in as a potential audience giving it a juicy outlook for media owners to reap.
According to reliable sources, Close to two dozen staffers are decamping from Kijabe Street and Dennis Pritt heading to a new Kikuyu language TV station owned by seriously cash fluid Kirinyaga Women Representative Purity Wangui Ngirici.
The move will seriously affect Kameme TV, which has had a futile uphill task of bettering Royal Media’s Inooro TV. Kameme will be losing almost 15 members of its talent pool to the new station which is said to be offering way better packages.
Speaking to Businesstoday.co.ke a source was quoted saying
As of today, 15 editors, presenters and reporters are on the way out. Confirmed. They say they are being offered better packages,”
Across town, Kiama Mwaura has ditched Kameme TV for Inooro TV, which is on the brink of losing acclaimed presenters Ken Wakuraya, Muthoni Mukiri,l who hosts Medical show ‘Dagitari’ , DJ Smiles and Nyambura Kabue to its upcoming rival.
All isn’t lost at MediaMax who are said to be revamping with the Anne Kiguta reportedly heading to K24. Karen Knaust is also making a comeback after a year long hiatus. K24 recently unveiled Shiksha Aroro who was at Radio Africa.
Wangui Ngirici is the Kirinyaga Women Rep and is known to have some serious financial backing from her own cash and her husband’s Andrew Ngirici who was Spymaster Kanyotu’s right hand man.