In 2015,quite a substantial number of journalists at Nation Media Group lost their jobs as the Kimathi street based media house restructured. Anto Neo Soul, Ciku Muiruri, Sheila Mwanyigha and Sanaipei Tande were some of those who were affected by the cut. However, most of them moved on and landed lustrous opportunities elsewhere.
Nation Media Group is yet to drop another axe on its workforce come January 2017, if an internal memo served to its employees is anything to go by .More journalist risk losing their jobs as the media house plans to trim its workforce in a bid to prioritize their resources and investment in content development, monetization and innovation in line with emerging trends in media.
The company’s head of corporate and regulatory affair, Clifford Macharia in a memo dated December 20th 2016, triggered tension among employees at Nation Media Group as he announced the retrenchment plan.
“Early this year, we embarked on a new strategic journey of transforming the Group into a modern Twenty First Century digital content company. In with this objective, we converged our Business, foreign/international & sports desks in addition to embedding a digital/mobile first culture in the Group. We are satisfied that this process is beginning to deliver the intended benefits including the digital division recording the fastest growth in 2016.
We are now entering the final phase of the implementation. This will involve the reorganization of all our operations across the Group to prioritise our resources and investments in content development, monetization and innovation in line with emerging ways that new age consumers are consuming media. This will allow us grow our new revenues streams while securing our current print and broadcasting businesses in a much more efficient and effective manner.
Regrettably this will result in a reduction of our workforce through job redundancies. This exercise will be undertaken in January 2017 with due respect to our employees and within the provisions of the law.
We wish to reassure our stakeholders that we continue to be committed to delivering value in line with their expectations”The memo read.