Jua Cali’s wife Lily Asigo has ventured into cosmetic industry. Asigo launched her own make up brand called Asigo Beauty.
The make up brand hit the market with a wide range of eyelashes for women. Lily received the support of various celebrities including her own husband, Kenrazy, Wyre, DNA among many others present during the launch of the product.
Speaking during an interview with a popular blog, Lily said that fashion has always been her passion.
“Beauty has always been a passion of mine and I am excited on this step that I have taken. I have started with lashes first and by early next year I would have launched my makeup collection. I believe it is time the Kenyan woman should get something that is from their own who understands the difficulties a Kenyan woman goes through when it comes to making the right choice in makeup,” she said.
Lily will be facing stiff competition from Huddah Monroe who has been in the beauty business for two years now. Huddah launched Huddah Cosmetics in 2016. Huddah Cosmetics beauty products are are available in Kenya, Tanzania and Rwanda.